When I was first trying to reduce the sugar in my own diet, I read this in the Sunday Times: "Systematically eliminate all the bad stuff.. Without even looking, you can throw away Ketchup, Barbecue sauce and any other Brown sauce you may be partial to."
So I started to make my own sauces, without the sugar. When other people tried it, I got great responses about their taste.
I believe that the news coverage on added sugar being responsible for widespread poor health and obesity is driving more consumers to seek lower sugar options.
I feel that the need for lower sugar food crosses many food categories.
So I'm thinking of setting up a new food business, initially developing a range of delicious savoury sauces, preferably organic, without the hidden sugars.
Instead of the sugar or sugar based / glucose syrups that characterises most of the products in this market, my sauces will only have the natural sugars, (e.g. from tomatoes) and only be sweetened with Stevia, a more natural sweetener, which has virtually no calories and does not trigger a glycemic response.
Where do you see the greatest need?